#AirCanadaFliesTherE
Integrated + experiential campaign

Air Canada is North America’s best airline. No joke. The only problem is people in the US assume they only fly to Canada. And while Air Canada most definitely flies to Canada, they also fly to 200+ destinations worldwide. With the #AirCanadaFliesThere campaign, this was our message to the greater DC market.

giving the people what they want 🍟

Our campaign took place in conjunction with the Poutinerie—a week-long experiential pop-up in which locals came out in literal hoards to sample a menu of poutines inspired by our destinations. Once inside, visitors also got to have their picture taken within a set of life-sized dioramas, designed and styled to perfection by my amazing team.

flying high ✈️

The fully integrated campaign—which included The Poutinerie, 52+ pieces of out-of-home, display ads, social content, an online sweepstakes, pre-roll and radio—impacted audiences in real ways. Previous fliers reported that they were four times more likely to consider Air Canada for flights to Asia and Australia following the campaign. The OOH outperformed benchmarks by more than 20%. And literally 100% of business travelers reported enjoying their experience at The Poutinerie.